Ibirapuera

The Masterplan for Ibirapuera Park results from a long, continuous, and structuring process in which Plantar has been involved since the initial conception stages through to executive development alongside the concessionaire. The park is understood not as an isolated object, but as a living territory and an essential environmental and cultural infrastructure for the city of São Paulo.

Plantar’s involvement began during the PMI – Private Expression of Interest Procedure, when the firm led and developed the technical diagnostics, spatial guidelines, and integrated transformation vision for the park. This content was incorporated by the Municipality of São Paulo as the foundation for the concession process, consolidating a technical framework addressing uses, flows, heritage, landscape, operations, and economic potential.

With the concession established, Plantar continued working alongside the concessionaire Urbia, taking responsibility for the development of the officially submitted Intervention Plan, which guides the implementation of improvements, new facilities, refurbishments, and activation strategies throughout the duration of the contract. The plan articulates user experience, heritage preservation, and economic sustainability, operating as a long-term territorial management instrument.

The project seeks to enhance the park experience by strengthening public use in balance with the responsible feasibility of commercial and service activities. In a park listed at the municipal, state, and federal levels, every decision requires precision, rigor, and sensitivity. The masterplan recognizes Ibirapuera as modernist heritage, an urban ecosystem, and a cultural symbol—understanding that to preserve is also to update.

Among the key areas of intervention are the redesign of the streetscape, the requalification of sports and social areas, the expansion of the bike lane network, the implementation of new facilities and visitor support HUBs, as well as commercial modules designed with discreet architecture carefully integrated into the landscape.

The scope also includes the restoration and upgrading of emblematic buildings such as the Oca, the Planetarium, and the Municipal School of Astrophysics, articulated with environmental improvements—soil permeability, microclimate enhancement, botanical curation, and water management—reinforcing the park’s role in the city’s climate resilience.

Beyond the Intervention Plan and the Ibirapuera Park masterplan, Plantar’s role unfolded into a series of specific and complementary projects, developed in a targeted and strategic manner throughout the first years of the concession. This work ranged from the architectural and landscape detailing of facilities, areas, and support structures to close operational follow-up, allowing design solutions to be continuously calibrated to the realities of use, maintenance, and the park’s day-to-day management.

By working in direct dialogue with the concessionaire Urbia, Plantar helped translate long-term guidelines into concrete, phased, and feasible interventions—supporting operational decisions, program adjustments, and the progressive enhancement of user experience over time. This ongoing involvement reinforced the project’s character as a living process, in which architecture, landscape, and operations continuously inform one another—ensuring stronger alignment between intent, execution, and performance, and consolidating the park as an active, sustainable, and economically balanced public territory.