Plantar transforms territories and landscapes into strategic assets. We integrate strategy, design, technology, and financial viability to create projects that are feasible, relevant, and built to last.

Company

PLANTAR is a strategy, design, technology, and financial structuring company focused on territories and landscapes. We transform outdoor spaces, parks, real estate developments, and tourism destinations into strategic assets by integrating business vision, planning, design, feasibility, and experience.

Our approach is grounded in understanding territory as a living system. From strategy to design, and from technology to financial viability, we connect multiple disciplines to create places that generate value for investors, users, and the environment.

Organized into four integrated operations — Strategy, Design, Technology, and Financing — we support projects across different stages of development, strengthening their ability to be implemented, perform effectively, and create lasting value over time.

Trajectory

Founded in 2016, Plantar emerges from the integration of architecture, urbanism, and landscape design, with a focus on qualifying open spaces as essential infrastructures for contemporary cities, developments, and territories.

Our practice spans from strategic planning and feasibility structuring to the design of landscapes, architecture, and spatial systems, integrating territorial insight, technical rigor, and design sensibility. We work on parks, neighborhoods, real estate developments, tourist destinations, and public spaces — understood not as isolated objects, but as living territorial assets, designed to function, evolve, and endure over time.

Throughout our trajectory, we have built strong expertise in large-scale public projects, concessions, and public-private partnerships, with particular emphasis on our role in the PMI process and the Intervention Master Plan for Ibirapuera Park, a national reference in public space management. This experience has expanded our scope toward models that integrate design, operation, and long-term vision.

Today, Plantar structures its work through specialized verticals, while maintaining a strong authorial core in architecture, landscape, and territorial design, and developing strategic units focused on performance, feasibility, activation, and impact. This structure allows us to deepen expertise, incorporate new capabilities, and address complex challenges without diluting identity, authorship, or technical quality. More than designing spaces, Plantar structures processes and territories capable of sustaining use, management, and value over time.

PLANTAR transforms territories and landscapes into strategic assets.

  • 65

    Structured public-private partnership (PPP) projects

  • 1.500 ha

    Designed urban parks

  • 1 million ha

    Public territories and open spaces, shaped through the coordination of multiple stakeholders.

  • 850 ha

    New neighborhoods and subdivisions

Team

  • Luciana Pitombo

    Chief Executive Officer

    Architect and urban planner graduated from Escola da Cidade, with a specialization in Project Management from FGV. Her career combines experience in international offices with work on complex urban projects in Brazil. At Plantar, she leads the studio’s strategic and administrative organization, structuring processes, methods and systems that transform ideas into viable and consistent projects. She operates at the intersection of architecture, planning and territorial modeling, articulating relationships between public institutions, heritage assets, investors and communities. Her leadership is marked by the ability to organize complexity, systematize processes and ensure technical quality throughout the different project stages. With a strong focus on feasibility and territorial impact, she coordinates concession projects, urban planning initiatives and landscape regeneration strategies that strengthen the relationship between city, nature and economic development.

  • Felipe Stracci

    Chief Creative and Commercial Officer

    Architect and urban planner graduated from Escola da Cidade, with a specialization in Design Thinking for Complex Projects from MIT. His trajectory was built through a deep relationship with nature and Brazil’s environmental diversity. He was the youngest student at the Ibirapuera Park School of Gardening, an experience that strengthened his technical and sensitive understanding of landscape, botany and territory. Leading more than 60 park, landscape and concession projects across different Brazilian biomes, he conducts creative processes that combine imagination, method and territorial responsibility. His work is marked by the ability to transform complexity into project strategy, structuring living territories that balance conservation, public use and economic viability. At Plantar, he leads the studio’s creative direction and conceptual development, connecting architecture, landscape and business with care, respect for territory and long-term vision.

  • Nicolas Keutgen

    Chief Innovation Officer

    Operates at the intersection of technology, territory, and strategy, developing systems that translate data, flows, and spatial dynamics into value-generating assets. With a performance- and experience-driven approach, he structures platforms and tools that enhance the understanding of territory as living infrastructure — connecting design, operations, and intelligence.

  • André Ricardo

    Project Coordinator

    Architect and urban planner, acting as project coordinator at Plantar by articulating people, disciplines and processes to transform territories and landscapes into consistent solutions. His practice integrates multiple scales — from concept to technical development — ensuring coherence between strategy, design and implementation. With a systemic approach and strong methodological rigor, he leads the project team and structures workflows that qualify decision-making and ensure efficient project delivery.

  • Andrea Palomino

    Architect and Urban Planner

    Architect and urban planner with extensive experience in the development of landscape architecture projects across a wide range of scales, from open spaces and outdoor areas within developments to parks, urban systems, and territorial interventions.

  • Giovanna Dalberto

    Architect and Urban Planner

    Architect and urban planner graduated from the University of São Paulo. She works on urban, landscape, and territorial projects, with a strong interest in urban studies, georeferencing, and graphic representation applied to planning. She has experience in research, extension projects, and 3D modeling, with an emphasis on BIM, rendering, and post-production, contributing to the development of analyses, images, and technical materials that support the design of public spaces, landscapes, and masterplans.

  • Jamille dos Anjos

    Architect and Urban Planner

    Architect and urban planner specialized in BIM methodology. She works on structuring project information, model organization and interdisciplinary coordination in urbanism, architecture and landscape projects. Her practice aims to ensure technical clarity, data consistency and efficient development of design solutions.

  • Karina Sá

    Architect and Urban Planner

    Architect and urban planner specializing in the development of urban, landscape, and territorial projects, with a particular interest in urban studies, landscape architecture, and the design of outdoor spaces.

  • Rodrigo Queiroz

    Architect and Urban Planner

    Architect and urban planner with strong skills in graphic representation, rendering, and three-dimensional modeling, combining proficiency in digital tools with a solid understanding of the early stages of the design process. Contributes to the clear communication of ideas and the technical development of design proposals.

  • Caio Wakai

    Architecture Intern

    Architecture and Urbanism student working as an intern at Plantar, contributing to research, representations and support for project development while expanding his technical and territorial knowledge.

  • Letícia Oliveira

    Architecture Intern

    Architecture and Urbanism student working as an intern at Plantar, contributing to research, representations and support for project development while expanding his technical and territorial knowledge.

  • Simone Knabe

    Administration

    Works in Plantar’s administrative area, supporting the financial and operational organization of the office. With extensive experience in architecture firms, she contributes to consolidating internal processes, improving administrative routines and organizing the activities that sustain the studio’s operation and management.

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